1. Information We Collect

We may collect the following information:

• Name

• Phone number

• Email address

• Date of birth (if required for testing)

• Government ID (for legal DNA testing)

• Health-related information (only when necessary for services)

• Appointment and service details

• Payment information (processed securely through third-party providers)

We only collect what is needed to provide our services.

2. How We Use Your Information

We use your information to:

• Schedule and manage appointments

• Provide DNA testing and lab collection services

• Communicate with you about your services

• Send reminders and follow-ups

• Process payments

• Maintain records for legal and compliance purposes

We do not sell your personal information.

3. Communication & Messaging (SMS & Calls)

We use RingCentral to manage calls, voicemails, text messages, and AI-assisted responses.

By providing your phone number, you agree to receive:

• Calls related to your inquiry or appointment

• Text messages for scheduling, reminders, and updates

• Occasional service-related or promotional messages (if applicable)

• SMS consent is not shared with third parties
  

Message frequency may vary.

Opt-Out:
You can opt out at any time by replying:
STOP

For help, reply:
HELP
or call: 1-855-570-7110

4. AI Assistant & Call Handling

We may use automated or AI-assisted tools to respond to missed calls and messages.

These tools may:

• Send automatic replies

• Help answer general questions

• Assist with scheduling

You may request to speak directly with a representative at any time.

5. Call Recording

Calls may be recorded when using our phone system for:

• Quality assurance

• Training purposes

• Documentation of communication

6. Health Information & Communication Limits

Purpose DNA & Health provides services that may involve sensitive personal and health-related information.

• Please do not send sensitive health information via text message

• Secure communication methods will be used when appropriate

While we take steps to protect your information, standard SMS messaging is not fully secure. "SMS consent is not shared with third parties

7. DNA Testing & Lab Services

We provide DNA collection and lab draw services.

• Samples are sent to certified third-party laboratories for processing

• We do not control how third-party labs store or manage your data

• You may be subject to the privacy policies of those labs

We partner with providers such as:

• Ulta Lab Tests

• Rupa Health

8. Third-Party Systems We Use

We use trusted third-party systems to operate our business:

• RingCentral (calls, SMS, voicemail)

• Carepatron (appointments, records, client management)

• Stripe (secure payments)

These providers may store and process your data according to their own privacy policies.

9. Sharing of Information

We may share your information only when necessary:

• With laboratories for testing

• With payment processors

• With authorized parties for legal DNA testing

• When required by law

We do not sell or share your information for advertising purposes.

10. Data Protection

We take reasonable steps to protect your information, including:

• Secure systems and platforms

• Limited access to sensitive data

• Professional handling of all records

However, no system is completely secure.

11. Your Rights

You have the right to:

• Request access to your information

• Request corrections

• Ask questions about how your data is used

To make a request, contact us below.

12. Cookies & Website Use

Our website may use cookies to:

• Improve your browsing experience

• Understand how visitors use our site

You can disable cookies in your browser settings.

13. Children’s Privacy

Services for minors require consent from a parent or legal guardian.

14. Updates to This Policy

We may update this Privacy Policy at any time. Updates will be posted on this page.

15. Contact Information

Purpose DNA & Health
715 Pendleton St
Greenville, SC 29601

Phone: 1-855-570-7110
Website: www.purposedna.com